Scan barcode
r0b3rta's review against another edition
5.0
The book itself was sticky, they focus on 4 Principles/Steps - Focus + GET (Grab Attention, Engage, and Take Action. Each chapter goes into detail on the 4 Principles and several real life examples are used to bring each principle to life, along with scripts (if yes then, if no then), and charts. If you are pressed for time the book is a quick read.
skikatt68's review against another edition
5.0
I want to own this book! The best thing about this book was the brainstorming it kicked off---the worst: the writers cramp from jotting down the notes and trying to keep up with the brainstorming :)
cucumberedpickle's review
3.0
If feel as though this might have been best to read a few years ago, now it’s just old hat.
ssejig's review against another edition
4.0
An awesome book that looks at the "four wings" of a dragonfly (Focus + GET)that can help you learn how to use social media to create social change. The book defines all four in ways that are simple to understand and easy to implement. It's worth reading for any group trying to create some sort of change since, as the book points out, you want to focus on both on- and off-line media.
rlinnyc's review against another edition
4.0
Great social media book. Clearly lays out principles of effective campaigns. A champion of the motivational power of social media.
unabridgedchick's review against another edition
4.0
Confession -- I actually finished this in January but never got around to reviewing it even though we've discussed it at work. Unlike fiction, I don't think the distance matters in a review and in some ways, it's probably more telling what I do recall -- if I've learned the lessons this book offered!
The subtitle -- Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change -- effectively explains the purpose of this book. The dragonfly mentioned in the title is the motif the authors use to explain their tips: four wings/four tools. The authors, Aaker and Smith, break down popular campaigns that used social media well and explain the hows and whys.
The book is very easy to read -- if you've used Facebook and Twitter, then you'll understand everything the authors talk about -- and their case studies are compelling (moving even!). Even though the examples and tips are oriented toward charities, social campaigns, and small businesses, authors and bloggers could easily take these ideas and use them to improve their own social media skills. Anyone interested in social media would benefit from this book -- if you do your work online, you'll want to read this!
The subtitle -- Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change -- effectively explains the purpose of this book. The dragonfly mentioned in the title is the motif the authors use to explain their tips: four wings/four tools. The authors, Aaker and Smith, break down popular campaigns that used social media well and explain the hows and whys.
The book is very easy to read -- if you've used Facebook and Twitter, then you'll understand everything the authors talk about -- and their case studies are compelling (moving even!). Even though the examples and tips are oriented toward charities, social campaigns, and small businesses, authors and bloggers could easily take these ideas and use them to improve their own social media skills. Anyone interested in social media would benefit from this book -- if you do your work online, you'll want to read this!
allonsyalexa's review against another edition
4.0
Our thesis adviser urged us to read this, and in our meeting last Monday, he said that he would not meet with us unless our group finished this book; hence, my cramming it tonight. It was such an enlightening, empowering, inspiring read though! I loved the stories and the flowcharts that made the strategies easier to understand. I am actually currently typing up ideas for our crowd sourcing strategy based on what I learned from this book, which was frankly quite a lot. Data collection doesn't seem as daunting anymore now that I at least have a clear idea already on where to start and how to go about from there :)
More...