A review by allonsyalexa
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Jennifer Aaker, Andy Smith

4.0

Our thesis adviser urged us to read this, and in our meeting last Monday, he said that he would not meet with us unless our group finished this book; hence, my cramming it tonight. It was such an enlightening, empowering, inspiring read though! I loved the stories and the flowcharts that made the strategies easier to understand. I am actually currently typing up ideas for our crowd sourcing strategy based on what I learned from this book, which was frankly quite a lot. Data collection doesn't seem as daunting anymore now that I at least have a clear idea already on where to start and how to go about from there :)