A review by ssejig
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change by Jennifer Aaker, Andy Smith

4.0

An awesome book that looks at the "four wings" of a dragonfly (Focus + GET)that can help you learn how to use social media to create social change. The book defines all four in ways that are simple to understand and easy to implement. It's worth reading for any group trying to create some sort of change since, as the book points out, you want to focus on both on- and off-line media.