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r0b3rta 's review for:
The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
by Jennifer Aaker, Andy Smith
The book itself was sticky, they focus on 4 Principles/Steps - Focus + GET (Grab Attention, Engage, and Take Action. Each chapter goes into detail on the 4 Principles and several real life examples are used to bring each principle to life, along with scripts (if yes then, if no then), and charts. If you are pressed for time the book is a quick read.