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Principles of Marketing, by Philip Kotler, Gary M. Armstrong

Principles of Marketing,

Philip Kotler, Gary M. Armstrong

720 pages • first pub 1980 (editions)

nonfiction business informative slow-paced
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Grundlagen des Marketing by Nigel Piercy, Philip Kotler, Gary M. Armstrong, Lloyd C. Harris

Grundlagen des Marketing

Nigel Piercy, Philip Kotler, Gary M. Armstrong, Lloyd C. Harris

651 pages • first pub 1980 (editions)

nonfiction business informative slow-paced