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720 pages • first pub 1980 (editions)
ISBN/UID: 9780132727945
Format: Digital
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing prese...
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720 pages • first pub 1980 (editions)
ISBN/UID: 9780132727945
Format: Digital
Language: English
Publisher: Prentice Hall
Publication date: Not specified
Description
Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing prese...
Community Reviews
Content Warnings