Stan Maklan

2 books

Customer Relationship Management: Concepts and Technologies by Stan Maklan, Francis Buttle

Customer Relationship Management: Concepts and Technologies

Stan Maklan, Francis Buttle

426 pages • missing pub info (editions)

nonfiction business informative medium-paced
Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness by Peter Mouncey, Stan Maklan, Malcolm McDonald

Marketing Value Metrics: A New Metrics Model to Measure Marketing Effectiveness

Peter Mouncey, Stan Maklan, Malcolm McDonald

328 pages • missing pub info (editions)

nonfiction business economics medium-paced
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