Customer Relationship Management: Concepts and Technologies by Stan Maklan, Francis Buttle

Customer Relationship Management: Concepts and Technologies

Stan Maklan, Francis Buttle

426 pages missing pub info (editions)

nonfiction business informative medium-paced
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Description

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, e...

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