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Contemporary Marketing by David L. Kurtz, Louis E. Boone

Contemporary Marketing

David L. Kurtz, Louis E. Boone

784 pages • first pub 2014 (editions)

nonfiction business informative lighthearted medium-paced
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Contemporary Marketing, 2015 Update by David L. Kurtz, Louis E. Boone

Contemporary Marketing, 2015 Update

David L. Kurtz, Louis E. Boone

670 pages • first pub 2014 (editions)

nonfiction business informative lighthearted medium-paced