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kimball_hansen's review against another edition
3.0
3.5 stars. This was a good book. I don't quite know what the point was but it was filled with a lot of anecdotes and examples of different businesses that made it a decent listen.
Notes:
The first brand logo believed to have been worn on the outside of a garment is some La Crost crocodile from a French tennis player in the 1920s.
A logo acquires its meaning through the product it is attached to or those who wear the product.
I never liked that stupid Ecko brand because it was associated with hip-hop.
The more you find reasons that the object was found relevance to your own stories, the more you find rationale to buy it.
Meaning flows from consumer to product not the other way around.
Once something has been given to us we value it more.
In a free market the consumer has the most powerful weapon - not buying.
You surround yourself only with who you are.
Notes:
The first brand logo believed to have been worn on the outside of a garment is some La Crost crocodile from a French tennis player in the 1920s.
A logo acquires its meaning through the product it is attached to or those who wear the product.
I never liked that stupid Ecko brand because it was associated with hip-hop.
The more you find reasons that the object was found relevance to your own stories, the more you find rationale to buy it.
Meaning flows from consumer to product not the other way around.
Once something has been given to us we value it more.
In a free market the consumer has the most powerful weapon - not buying.
You surround yourself only with who you are.
vnesting's review against another edition
4.0
I found this nonfiction audiobook about the way marketing tactics in recent years have become murkier fascinating -- particularly the chapter on word of mouth marketing.
scotchneat's review
3.0
Walker writes about brandonomics for Wired, and this book is an extension of his insights gained over the years.
I like that he writes about case studies and brands that most people will recognize, as I think it helps with "learning". His thesis is that, contrary to what people will tell you and pundits will tell you, it's not that advertising no longer works, it's that it's not driven by marketeers.
Walker calls this cultural shift "murketing", meaning a place where people create their own brands (like all of the upstart hipster t-shirt brands out there), and a place where people embrace brands "on their own" and do things with those brands "on their own", the least of which is following advertising messaging about them.
One thing is not so different, and that's the tight relationship between brand and self-identity. We're all unique snowflakes who love people to know and understand and be the same snowflakes as us (as long as it's not mainstream).
Some good thoughts. Good writing style. Won't change your world.
I like that he writes about case studies and brands that most people will recognize, as I think it helps with "learning". His thesis is that, contrary to what people will tell you and pundits will tell you, it's not that advertising no longer works, it's that it's not driven by marketeers.
Walker calls this cultural shift "murketing", meaning a place where people create their own brands (like all of the upstart hipster t-shirt brands out there), and a place where people embrace brands "on their own" and do things with those brands "on their own", the least of which is following advertising messaging about them.
One thing is not so different, and that's the tight relationship between brand and self-identity. We're all unique snowflakes who love people to know and understand and be the same snowflakes as us (as long as it's not mainstream).
Some good thoughts. Good writing style. Won't change your world.
laureng's review
5.0
The title of the book comes across as a little hokey but I really enjoyed it. It's easy to read and I think that is because the author usually writes for magazines so the chapters are broken up into easy-to-digest pieces.
As the title says the book is about the dialogue between what we buy and who we are; how marketing effects consumers and consumers effect marketing. There are several examples drawn upon with brands such as Hello Kitty, Timberland, Scion, American Apparel, and Red Bull. There is even a section on the DIY movement as punk.
I can actually see a lot of the "murketing" being actively applied on popular YouTube channels. Specifically with treating popular YouTubers as influencers and "Magic people". There is even a strong parallel between what Scion did and what the Ford Fiesta is doing right now on YouTube.
I would definitely recommend this book and I am going to buy a copy for my shelves.
As the title says the book is about the dialogue between what we buy and who we are; how marketing effects consumers and consumers effect marketing. There are several examples drawn upon with brands such as Hello Kitty, Timberland, Scion, American Apparel, and Red Bull. There is even a section on the DIY movement as punk.
I can actually see a lot of the "murketing" being actively applied on popular YouTube channels. Specifically with treating popular YouTubers as influencers and "Magic people". There is even a strong parallel between what Scion did and what the Ford Fiesta is doing right now on YouTube.
I would definitely recommend this book and I am going to buy a copy for my shelves.
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