Buying in: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker

Buying in: The Secret Dialogue Between What We Buy and Who We Are

Rob Walker

missing duration info Add in missing duration information • first pub 2008 (editions)

nonfiction business psychology sociology informative slow-paced
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Description

Using fascinating profiles of companies and products old and new, including Red Bull, the iPod, Timberland, and American Apparel, New York Times Consumed columnist Rob Walker demonstrates that modern consumers are likely to embrace marketing and u...

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