Roddy Mullin

3 books

Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase by Colin Harper, Roddy Mullin

Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase

Colin Harper, Roddy Mullin

330 pages • missing pub info (editions)

nonfiction business economics informative medium-paced
The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing by Roddy Mullin, Alison Williams

The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing

Roddy Mullin, Alison Williams

241 pages • missing pub info (editions)

nonfiction business economics medium-paced
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work by Roddy Mullin, Julian Cummins
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
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Roddy Mullin, Julian Cummins

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Roddy Mullin, Julian Cummins

256 pages • first pub 1989 (editions)

informative lighthearted medium-paced
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