A review by jlbrown23
Top Brain, Bottom Brain: Surprising Insights into How You Think by Stephen M. Kosslyn

2.0

Read more like a pamphlet for a company team-building exercise than actual science. After reading some truly brilliant books on behavioral science ("The Invisible Gorilla", "Fast Thinking, Slow Thinking") that present large amounts of actual data and provided great insight, this did not hold up well. There is really just nothing here yet - the author has some ideas, and they may be worth studying, but at this point it is all fairly speculative some of it seems somewhat wrong-headed and biased. Which is all OK - everyone has a starting point for ideas, and as time goes by and studies are done and data is collected many of the original ideas prove to be wrong and are replaced by better ideas. That is how science works, and it is perfectly fine to start with speculative and biased ideas. But it seems like a bad idea to publish a BOOK at this point, especially one intended for the general public. For folks who can spot the lack of actual evidence, they feel like they just spent $25 to read baseless speculation. For folks who CAN'T, they'll just assume it is all fact and incorporate it in to their thinking as such.