A review by cinnachick
Buying In: The Secret Dialogue Between What We Buy and Who We Are by Rob Walker

4.0

I thoroughly enjoyed reading this book. As a small biz owner I am often looking for ideas on how to advertise or spread the word about what I do without being unauthentic to who I am and what I do and what my overarching biz and cultural goals are. This book didn't provide me with ideas on how to advertise better, but it did offer insight into how advertising works, doesn't work, and sometimes isn't needed. Sometimes, having the best product is all that matters in the end. He does have a chapter on the indie-biz DIY movement and mentions an event I attended and has some insight that matched my own opinion. Since this book was written several years ago, the info is a bit outdated and I would love a revision/update that examines the history that has happened since then. But I would recommend this to any person who either loves advertising, or to any person who says that advertising doesn't affect them. It does, you just have to be aware of when it does.