A review by alexander0
A Theory of Semiotics by Umberto Eco

4.0

There arent many books this complete on the subject, and this is the more scientifically applicable approaches. If someone has an ideological bent, however, one should consider Saussure's lectures first. My main complaint is that this book could have been better organized into more modular chunks beyond "Theory of Codes" "Theory of Signs" and "Production of Signs". It's hard to swallow all of this at once, and some of the subsections feel kind of nonsequitor-esque initially. There's not as much limear motivation for the organization. For that reason only, i suggest a new semiotician start with Peirce and Barthes, then read this.