A review by raoionna
Conformity: The Power of Social Influences by Cass R. Sunstein

4.0

Well-researched ~ Compelling ~ Readable

tl;dr: Easy to read non-fiction book that helps make sense of the human desire to conform and the ways this affects society.

This book is wonderfully written, though in a somewhat academic tone. As someone who enjoys a strong argument, thorough academic grounding, and then a conclusion, this book is right on. But, it is not quite as readable as the Gladwell forms of mass-market non-fiction. That said, this book is fabulous for those of us trying to make sense of the world as it is. Why are people like sheep? Why do trends take off? Mostly, am I susceptible to conforming forces. I found myself realizing how much of a conformist everyone is. The author takes you through numerous examples, including international studies about conforming, in an accessible and thoughtful manner. This was a quality social-science or cultural studies book.

Thanks to NetGalley for the ARC in exchange for an honest review.

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