Storynomics: Story-Driven Marketing in the Post-Advertising World by Thomas Gerace, Robert McKee

Storynomics: Story-Driven Marketing in the Post-Advertising World

Thomas Gerace, Robert McKee

272 pages • first pub 2018 (editions)

nonfiction business informative slow-paced
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Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have ...

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