If Then: How One Data Company Invented the Future by Jill Lepore
If Then: How One Data Company Invented the Future

Jill Lepore

If Then: How One Data Company Invented the Future

Jill Lepore

432 pages first pub 2020 (editions)

nonfiction history politics technology challenging informative slow-paced
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Description

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley ...

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Community Reviews Summary of 265 reviews

Moods

informative 100%
reflective 34%
challenging 20%
dark 8%
mysterious 5%
sad 2%

Pace

slow 48%
medium 45%
fast 5%

Average rating

3.65

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