Financial Aspects of Marketing by Ruth A. Schmidt, Helen Wright
Financial Aspects of Marketing

Ruth A. Schmidt, Helen Wright

Financial Aspects of Marketing

MacMillan Business

Ruth A. Schmidt, Helen Wright

320 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

This is a core text for students studying the financial aspects of marketing for the first time. It moves systematically through the subjects covered in the majority of courses, reinforcing learning through a number of pedagogical features includi...

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