Body of Truth: Leveraging What Consumers Can't or Won't Say by Dan Hill

Body of Truth: Leveraging What Consumers Can't or Won't Say

Dan Hill

267 pages missing pub info (editions)

nonfiction business economics
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In Body of Truth, Dan Hill, PhD, explores the rational approach to marketing and market research, using the latest findings on human cognition and communication to help marketers tap into consumers' real needs and wants. Hill backs his argument wi...

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