Value Creation in the Pharmaceutical Industry: The Critical Path to Innovation by Oliver Gassmann, Alexander Schuhmacher, Markus Hinder

Value Creation in the Pharmaceutical Industry: The Critical Path to Innovation

Oliver Gassmann, Alexander Schuhmacher, Markus Hinder

508 pages • missing pub info (editions)

nonfiction science
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This practical guide for advanced students and decision-makers in the pharma and biotech industry presents key success factors in R&D along with value creators in pharmaceutical innovation. A team of editors and authors with extensive experie...

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