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278 pages • first pub 2003 (editions)
ISBN/UID: 9788532523327
Format: Not specified
Language: English
Publisher: Rocco
Publication date: Not specified
Description
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Do...
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278 pages • first pub 2003 (editions)
ISBN/UID: 9788532523327
Format: Not specified
Language: English
Publisher: Rocco
Publication date: Not specified
Description
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Do...