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608 pages • missing pub info (editions)
ISBN/UID: 9781259712364
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 26 January 2017
Description
Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to engagement, leadership, an...
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608 pages • missing pub info (editions)
ISBN/UID: 9781259712364
Format: Paperback
Language: English
Publisher: McGraw-Hill Education
Publication date: 26 January 2017
Description
Marketing: The Core is a more brief, 18-chapter version of the Kerin/Hartley Marketing 14e product, the most rigorous and robust program on the market. The Core 8e also continues to demonstrate the authors' commitment to engagement, leadership, an...