The Cultural Career of Coolness: Discourses and Practices of Affect Control in European Antiquity, the United States, and Japan by Sophia Frese, Ulla D. Haselstein, Michael Kinski, Jim McGuigan, Catrin Gersdorf, Jens Heise, Irmela Hijiya-Kirschnereit, Daniel Selden, Elena Giannoulis, Paul Roquet, Aviad E Raz, Catherine Newmark

The Cultural Career of Coolness: Discourses and Practices of Affect Control in European Antiquity, the United States, and Japan
Sophia Frese, Ulla D. Haselstein, Michael Kinski, Jim McGuigan, Catrin Gersdorf, Jens Heise, Irmela Hijiya-Kirschnereit, Daniel Selden, Elena Giannoulis, Paul Roquet, Aviad E Raz, Catherine Newmark

320 pages • first pub 2013 (editions)

informative medium-paced

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Description

Cool is a word of American English that has been integrated into the vocabulary of numerous languages around the globe. Today it is a term most often used in advertising trendy commodities, or, more generally, in promoting urban lifestyles in our ...