Brands: Meaning and Value in Media Culture by Adam Arvidsson

Brands: Meaning and Value in Media Culture

Adam Arvidsson

168 pages first pub 2005 (editions)

informative reflective medium-paced
Powered by AI (Beta)
Loading...

Description

Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their pro...

Read more

Community Reviews

Loading...

Content Warnings

Loading...