From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names by Evan Morris

From Altoids to Zima: The Surprising Stories Behind 125 Famous Brand Names

Evan Morris

208 pages first pub 2004 (editions)

nonfiction business funny informative lighthearted slow-paced
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Ever wondered what the Ms in M&Ms stand for? If Scotch tape was invented in Scotland? Why a cereal that contains neither grapes nor nuts is called Grape Nuts? Who thought Gap was a good name for a clothing store? From the Adidas we wear to...

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