Key Concepts in Public Relations by Sandra Cain

Key Concepts in Public Relations

Palgrave Key Concepts

Sandra Cain

251 pages missing pub info (editions)

nonfiction business economics medium-paced
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Description

An indepth glossary, this accessible book successfully introduces students to the key concepts, themes and principles of Public Relations. Terms are organized alphabetically and are fully cross-referenced for ease of use. Suggestions for further r...

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