Marketing the Moon: The Selling of the Apollo Lunar Program by Richard Jurek, David Meerman Scott, Eugene A. Cernan

Marketing the Moon: The Selling of the Apollo Lunar Program

Richard Jurek, David Meerman Scott, Eugene A. Cernan

130 pages • first pub 2014 (editions)

nonfiction history science adventurous emotional informative slow-paced
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In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than "My Three Sons"? Why did a governme...

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