Contagious: Why Things Catch On by Jonah Berger

Contagious: Why Things Catch On

Jonah Berger

210 pages first pub 2013 (editions)

nonfiction business psychology informative lighthearted fast-paced
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Description

New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing AssociationWhat makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? ...

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Community Reviews Summary of 1,185 reviews

Moods

informative 96%
inspiring 29%
reflective 25%
lighthearted 15%
challenging 7%
funny 7%
relaxing 3%
mysterious 1%

Pace

medium 57%
fast 29%
slow 12%

Average rating

3.77

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