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184 pages • first pub 2013 (editions)
ISBN/UID: 9780415821971
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 August 2013
Description
The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwi...
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184 pages • first pub 2013 (editions)
ISBN/UID: 9780415821971
Format: Hardcover
Language: English
Publisher: Routledge
Publication date: 29 August 2013
Description
The Olympic Games have become the world's greatest media and marketing event--a global celebration of exceptional athletics gilded with corporate cash. Huge corporations vie for association with the "Olympic Image" in the hope of gaining a worldwi...
Community Reviews
Content Warnings