Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices by Eldad Sotnick-Yogev

Contemporary Issues in Digital Marketing: New Paradigms, Perspectives, and Practices

Eldad Sotnick-Yogev

322 pages first pub 2018 (editions)

informative medium-paced
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Description

We live in the digital age. There are more than 3 billion people connected to the internet. For every 100 people on the planet, there are 96 mobile telephone subscriptions. And more and more of our everyday objects--cuddly toys, cars, even kettles...

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