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507 pages • first pub 1995 (view editions)
ISBN/UID: 9780470169704
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the...
Community Reviews
Content Warnings
507 pages • first pub 1995 (view editions)
ISBN/UID: 9780470169704
Format: Paperback
Language: English
Publisher: Wiley
Edition Pub Date: Not specified
Description
Filled with engaging, current examples drawn from the authors' ongoing involvement in the field, Marketing Research Essentials is a comprehensive text that teaches students how to become effective consumers of market research. The only book on the...
Community Reviews
Content Warnings