The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers by Paul Polak, Mal Warwick

The Business Solution to Poverty: Designing Products and Services for Three Billion New Customers

Paul Polak, Mal Warwick

264 pages first pub 2013 (editions)

nonfiction business economics informative medium-paced
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Description

Right now the number of people living on $2 a day or less is more than the entire population of the world in 1950. These 2.7 billion people are not just the world's greatest challenge--they represent an extraordinary market opportunity. By learnin...

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