The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid by Allen L. Hammond, World Resources Institute

The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

Allen L. Hammond, World Resources Institute

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Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased data to measure market opportunity at the BOP....

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