THE A-Z of FANDOM: Harness the Power of Fans to Make World-Changing Brands. by Matt Hart

THE A-Z of FANDOM: Harness the Power of Fans to Make World-Changing Brands.

Matt Hart

98 pages • missing pub info (editions)

nonfiction business economics
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FORGET CUSTOMERS, THINK FANS.A-Z of FANDOM distils 20+ years of pioneering fan and brand innovation with global leaders; from American Idol, BBC and Cisco to Spotify, Unicef and Warner Music. Itʼs for business and brand owners seeking advantage th...

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