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200 pages • first pub 2002 (editions)
ISBN/UID: 9780131485259
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 01 April 2002
Description
The Marketing Plan Handbook guides students through the complete development of a realistic, customized marketing plan applying marketing concepts learned in the classroom. The Marketing Plan Pro software bundled with the text helps students creat...
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200 pages • first pub 2002 (editions)
ISBN/UID: 9780131485259
Format: Paperback
Language: English
Publisher: Prentice Hall
Publication date: 01 April 2002
Description
The Marketing Plan Handbook guides students through the complete development of a realistic, customized marketing plan applying marketing concepts learned in the classroom. The Marketing Plan Pro software bundled with the text helps students creat...
Community Reviews
Content Warnings