Marketing Tourism Destinations: A Strategic Planning Approach by Geoffrey Wall, Ernie Heath

Marketing Tourism Destinations: A Strategic Planning Approach

Geoffrey Wall, Ernie Heath

240 pages missing pub info (editions)

nonfiction business economics travel medium-paced
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Description

The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel ...

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