Responding to the Screen: Reception and Reaction Processes by Dolf Zillmann, Jennings Bryant
Responding to the Screen: Reception and Reaction Processes
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Dolf Zillmann, Jennings Bryant
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Responding to the Screen: Reception and Reaction Processes

Dolf Zillmann, Jennings Bryant

416 pages • first pub 1991 (editions)

challenging informative medium-paced
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This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic med...

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