Herd: How to Change Mass Behaviour by Harnessing Our True Nature by Mark Earls

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

Mark Earls

348 pages • first pub 2007 (editions)

nonfiction business psychology sociology challenging informative slow-paced
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Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or - more sensitively - the steady rise of floral roadside tribut...

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