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388 pages • first pub 2010 (editions)
ISBN/UID: 9780470634035
Format: Paperback
Language: English
Publisher: Wiley Publishing
Publication date: Not specified
Description
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson An...
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388 pages • first pub 2010 (editions)
ISBN/UID: 9780470634035
Format: Paperback
Language: English
Publisher: Wiley Publishing
Publication date: Not specified
Description
How to implement social technology in business, spur collaborative innovation and drive winning programs to improve products, services, and long-term profits and growth. The road to social media marketing is now well paved: A July 2009 Anderson An...
Community Reviews
Content Warnings