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344 pages • missing pub info (editions)
ISBN/UID: 9781442644038
Format: Hardcover
Language: English
Publisher: Rotman-Utp Publishing
Publication date: 05 December 2012
Description
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectat...
Community Reviews
Content Warnings
344 pages • missing pub info (editions)
ISBN/UID: 9781442644038
Format: Hardcover
Language: English
Publisher: Rotman-Utp Publishing
Publication date: 05 December 2012
Description
The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectat...
Community Reviews
Content Warnings