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186 pages • first pub 2008 (editions)
ISBN/UID: 9780980174526
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different!You'll finally realize why branding as media-based, image-making, and per...
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186 pages • first pub 2008 (editions)
ISBN/UID: 9780980174526
Format: Paperback
Language: English
Publisher: Not specified
Publication date: Not specified
Description
In this superbly readable and deceptively simple book, branding expert Tom Asacker explains precisely how today's successful brands are different from others, much different!You'll finally realize why branding as media-based, image-making, and per...