The Elements of Content Strategy by Erin Kissane

The Elements of Content Strategy

A Book Apart #3

Erin Kissane

88 pages first pub 2011 (editions)

nonfiction business design informative medium-paced
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Description

Content strategy is the web’s hottest new thing. But where did it come from? And why does it matter? And what does the content renaissance mean for you? This brief guide explores content strategy’s roots, and quickly and expertly demonstrates not ...

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