Coming Soon: Film Trailers and the Selling of Hollywood Technology by Keith M. Johnston
Coming Soon: Film Trailers and the Selling of Hollywood Technology

Keith M. Johnston

Coming Soon: Film Trailers and the Selling of Hollywood Technology

Keith M. Johnston

228 pages first pub 2009 (editions)

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Description

The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audience...

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