Managing Marketing Performance by Helen Meek, Richard Meek, Roger Palmer

Managing Marketing Performance

CIM Coursebook

Helen Meek, Richard Meek, Roger Palmer

402 pages missing pub info (editions)

nonfiction business medium-paced
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Description

Carefully structured to link information directly to the CIM syllabus, each coursebook text is crammed with a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory.

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