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416 pages • missing pub info (editions)
ISBN/UID: 9780198289883
Format: Paperback
Language: English
Publisher: OUP Oxford
Publication date: 01 January 1993
Description
How did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in innovation not been translated into...
Community Reviews
Content Warnings
416 pages • missing pub info (editions)
ISBN/UID: 9780198289883
Format: Paperback
Language: English
Publisher: OUP Oxford
Publication date: 01 January 1993
Description
How did BMW recover from the edge of bankruptcy to become on of Europe's strongest companies? Why did Saatchi and Saatchi's global strategy bring the company to its knees? Why has Philips's outstanding record in innovation not been translated into...
Community Reviews
Content Warnings