The 22 Immutable Laws of Branding & The 11 Immutable Laws of Internet Branding: How to Build a Product or Service Into a World-Class Brand by Al Ries, David Drummond, Laura Ries

The 22 Immutable Laws of Branding & The 11 Immutable Laws of Internet Branding: How to Build a Product or Service Into a World-Class Brand

Al Ries, David Drummond, Laura Ries

272 pages • first pub 1998 (editions)

nonfiction business informative medium-paced
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This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about som...

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