How to Make Brilliant Stuff That People Love...: And Make Big Money Out of It by Patrick W. Jordan
How to Make Brilliant Stuff That People Love...: And Make Big Money Out of It

Patrick W. Jordan

How to Make Brilliant Stuff That People Love...: And Make Big Money Out of It

Patrick W. Jordan

126 pages first pub 2003 (editions)

funny informative lighthearted medium-paced
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Description

This book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole proces...

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