Little Red Book of Selling: 12.5 Principles of Sales Greatness by Jeffrey Gitomer

Little Red Book of Selling: 12.5 Principles of Sales Greatness

Jeffrey Gitomer

220 pages first pub 2004 (editions)

nonfiction business informative slow-paced
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Editorial Reviews From Publishers Weekly If salespeople are worried about how to sell, Gitomer (The Sales Bible) believes they are missing out on the more important aspect of sales: why people buy. This, he says, is "all that matters," and his lat...

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