Market Research in Practice: An Introduction to Gaining Greater Market Insight by Matthew Harrison, Oliver Truman, Julia Cupman
Market Research in Practice: An Introduction to Gaining Greater Market Insight

Matthew Harrison, Oliver Truman, Julia Cupman

Market Research in Practice: An Introduction to Gaining Greater Market Insight

Matthew Harrison, Oliver Truman, Julia Cupman

392 pages missing pub info (editions)

nonfiction business economics informative medium-paced
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Description

Learn the fundamentals of market research with this bestselling guide that delivers an overview of the whole process, from planning a project and executing it, what tools to use, through to analysis and presenting the findings. Market Research in ...

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